The idea for this design by Korea-based design group DMO was to create a lamp which appears as a simple graphic icon. light bulbs which are used in most lamps are not present here, nor is there the space for them. instead, LED lights are hidden into a two dimensional frame which looks like a standing lamp. the simple design leans against the wall on an angle the user chooses.
I really like this lamp as it is modern, quirky and incredibly practical. Especially in compact living as it barely takes up any floor space. However I don't think that it is particularly beautiful.